Consumer attitudes and perceptions towards chilled ready‑to‑eat foods: a multi‑national study

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dc.contributor.authorGoel, G
dc.contributor.authorSmigic, N
dc.date.accessioned2024-10-14T06:58:47Z
dc.date.available2024-10-14T06:58:47Z
dc.date.issued2023-03
dc.description.abstractUnderstanding consumers’ behavior and their handling of high-risk foods at home is essential for reducing the number of foodborne illnesses. This study shows the results of a cross-national analysis of consumers’ perception from nine countries, and the identifcation of customers’ clusters and its characteristics in order to understand customers’ behavior, and to build safe chilled ready-to-eat (RTE) foods prevention strategies. The cluster analysis resulted in two clusters: (1) “Precautious consumers” characterized by the orientation towards pre-packed RTE foods, with consumers mainly coming from Bosnia and Herzegovina, India, Poland, Portugal, Spain, and Turkey. Their attitudes and self-reported practices may be categorized as less risky in terms of food-borne illnesses connected with the consumption of RTE foods; (2) “Unconcerned consumers” preferred cutting and slicing RTE foods freshly at the point of purchase, usually sold at the delicatessen department in a supermarket or at open markets. Those consumers mostly came from Croatia, Serbia and Slovenia and their attitudes and self-reported practices were riskier. These results allow a better understating of what characterizes consumers of RTE foods in diferent countries.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1655
dc.titleConsumer attitudes and perceptions towards chilled ready‑to‑eat foods: a multi‑national studyen_US
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